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ABOUT

The Project

In 2017, ART x LOVE won a Knight Cities grant for @PLAY, a 24-neighborhood, 18-month series of interactive art challenges designed to bring diverse people together and encourage deeper community connections through creative acts of play.

 

ABOUT

Our Approach

 

We use a combination of sensory mapping, brand equity analysis, quantitative and qualitative study to distill key insights from in-person observations, interviews, and experiences with local residents and stakeholders.

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Mapping

We study neighborhood history, walk and bike every street, intercept local residents, and interview key stakeholders.

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Strategy

We explore, develop, and test creative concepts with residents to find solutions that will improve local quality of life.

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PRODUCTION

We focus on long term impact and work with local artists, businesses, and authorities to get things done the right way.

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IMPLEMENTATION

Neighbors can be teachers, builders, magic makers, and pioneers. They are the creative agents that fuel our success.


ABOUT

Our Team

 
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Mac Love


Chief Catalyst

@PLAY_JosyJones

Josy Jones
Interactive Manager

@PLAY_ChrisHarvey

Chris Harvey
Design Manager


 

ABOUT

Our Partners

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